For DTC wellness, supplement, and skincare brands that have hit a revenue ceiling, want to lower their CAC, and are looking to scale on an unsaturated platform.
For brands looking to scale, it's usually not their offer, product, or marketing budget that's holding them back.It's most likely one (or more) of these:
The platform & algorithm
Meta changed the rules — and it's costing you more every quarter.
Meta's CPCs have risen year over year since 2021. Then came Andromeda, which killed the targeting playbook most brands still rely on. Lookalike audiences, narrow targeting, and complex campaign structures all stopped working overnight. Brands that haven't adapted are watching costs double and conversions drop without understanding why. And there's no ceiling in sight.
The creatives
You're probably hiring UGC creators. But the cost is killing your margins.
Andromeda now demands 15–20 genuinely different creatives every week (not the same videos with small hook tweaks!). That means briefing UGC creators, writing scripts, managing revisions, and booking shoots — just to feed an algorithm that burns through it faster than you can produce it. It's expensive, time-consuming, and most brands are still doing it the hard way. AI generates the same output at a fraction of the cost and time.
The funnel
You're most likely advertising only to 3% of your potential market.
Your campaigns are most likely targeting the same small pool of people — those already close to buying. The other 97% are completely ignored. So when you double your spend, you're not reaching more customers. You're just paying more for the same ones. CPAs go up, and ROAS goes down.
The solution
There's a solution to all three.
And it doesn't require you to:
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Fix Meta
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Hire another creative team
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Rebuild your funnel from scratch
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Produce more ads yourself
Introducing
The Twitter Customer Acquisition Engine
A done-for-you customer acquisition system on the platform your competitors are completely ignoring.
What to expect
What changes when the Twitter Customer Acquisition Engine is running for your brand:
CAC reduction
Consistently lower CAC within 30–60 days
As the system learns and optimises, your cost to acquire each customer drops — without reducing spend.
ROAS improvement
2.5x+ ROAS within 90 days
The system is designed to hit meaningful return on ad spend as campaigns optimise and winning creatives are identified.
Platform CPC advantage
~$0.74 avg CPC vs $1.41 on Meta
50% cheaper clicks on average — on a platform where your competitors aren't bidding against you.
Creative output
20+ tested creative variations every month
Produced and deployed without you briefing a single UGC creator, booking a shoot, or writing a script.
First-mover advantage
Own your niche on Twitter before competitors do
The audience and brand authority you build on Twitter is yours permanently — unlike Meta where everything stops when you pause spend.
New acquisition channel
A fully managed system compounding month over month
A second acquisition engine running independently of Meta — so one algorithm change can never hold your revenue hostage again.
The engine we build
Three components. One done-for-you system. Built exclusively for your brand.
01 — Video Ads
Hook-driven video ads that feel native to the Twitter feed.
Educational and direct-response video ads that take consumers through all stages of awareness — without feeling like an ad.
02 — Static Image Ads
Scroll-stopping statics built for every stage of the funnel.
From cold audiences who've never heard of your brand to ready-to-buy prospects who just need the final push.
03 — Media Buying & Campaign Management
Full campaign management. Nothing for you to touch.
Campaign setup, creative testing, budget allocation, audience management, and weekly performance reporting — handled entirely by me.
Full campaign setup & audience architecture
Weekly creative testing & fatigue monitoring
Budget allocation across all funnel stages
Weekly ROAS, CAC & CTR performance reports
Monthly strategy call & 30-day action plan
Who This Is For
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Who this is for
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You want a done-for-you system — not another thing to manage yourself
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You have a proven product with existing sales and repeat customers
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You're ready to invest a minimum $3K/month to advertise on a new channel
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You're already spending on paid ads (Meta, Amazon...) but CAC is rising, ROAS is underwhelming, and you're looking to scale but don't know how
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Who this is NOT for
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You're not open to delegating this kind of work
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You're pre-revenue or still validating your product
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You want quick results — this system takes 30–60 days to fully optimise
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You don't have or are not willing to provide raw assets (product footage, founder video, lifestyle images)
Here Are The Results My Clients Are Already Getting With This Engine:
Campaign launch — Day 3
3.44ROAS
Achieved just 3 days after launching a new campaign — before the algorithm had even fully optimised.
Single product campaign — Day 21
2.32ROAS
Sustained ROAS across a single product campaign over 21 days.
Total sales — 2 product campaigns
21 days
Combined revenue across two simultaneous Twitter ad campaigns in the first 3 weeks.
$420 in sales — single post, $20 spend
1 day
One post with just $20 of spend behind it drove $420 in direct sales within 24 hours.
Frequently Asked Questions
Most brands that tried Twitter ads ran a single bottom-funnel campaign with no strategy, no full-funnel architecture, and no creative testing. That's not a platform problem — it's a system problem. The Twitter Customer Acquisition Engine is built from scratch specifically for DTC wellness brands, with a full TOF/MOF/BOF structure and AI-generated creatives tested weekly. It's a completely different approach to what you've tried before.
TikTok and Pinterest both have their place — but Twitter has a unique combination that works specifically for wellness and supplement brands. The audience actively consumes long-form educational content, which is exactly how wellness products sell best. CPCs are 50% cheaper than Meta. And unlike TikTok, the platform isn't close to being banned in the US.
First campaigns go live within 7 days of onboarding. Meaningful data starts coming in within 30 days. Most clients see clear CAC and ROAS improvement by the end of the first month as the system optimises and winning creatives are identified.
Most agencies run your ads on the same crowded platforms as everyone else, with the same generic playbook, and charge a flat retainer whether results come or not. This is a specialised done-for-you system built exclusively for Twitter — a platform your competitors haven't touched — with AI-powered creative production and full-funnel architecture.
Pricing is discussed on the strategy call based on your ad spend level and goals. What I can tell you is that the model is designed so I only earn more when your results justify scaling — there's no flat retainer that incentivises me to do the minimum.
No. The system runs entirely through paid ads. Your only involvement is approving creatives before they go live. If you want to build an organic presence on top of the paid system, there's an optional add-on — but it's not required for the ads to perform.
Ready to own Twitter in your niche?
I work with one brand per niche, per region. If a competitor in your space books a call before you do, that category is closed.